— BIO
pronouned: sen
Named after the river in Paris, I was born and raised in Bangkok. My mom was a fortune teller, and my dad was a monk. While I developed an interest in the mystical world growing up, I somehow ended up making ads instead.
After spending a few years in Berlin and Miami, I’ve found myself working as a Senior Art Director in Chicago. Outside of my 9-to-5, I use my creativity to spotlight Asian culture, LGBTQ+ issues, and other causes I care about. My work has been exhibited in Berlin, Aalborg, Bangkok Design Week, and Miami Art Basel.
Oh, and I read tarot once in a while— guess I can call it a family business.
— AWARDS
The One Show – Gold – PR / Events – The Vulva Spaceship
The One Show – Gold – Interactive Mobile – The Vulva Spaceship
The One Show – Gold – Social Media – The Vulva Spaceship
The One Show – Silver – Low Budget- The Vulva Spaceship
The One Show – Silver – Young Ones – We Are Asian
The One Show – Bronze – Social Media – The Vulva Spaceship
The One Show – Bronze – Craft Art Direction – We Are Asian
The One Show – Bronze – YoungOnes Portfolio – Whatsapp
The One Show – Bronze YoungOnes Portfolio – Open Brief
The One Show – Portfolio Winner
The One Show – Colorful 2023 – Finalist
Clios – Gold – Billboard – The Spoiler Billboard
Clios – Silver – Social Video – We Are Asian
Clios – Bronze – Digital – The Vulva Spaceship
MoMA Permanent Design Collection – The Call Hyundai
ANDY Award – Gold – The Spoiler Billboard
Cannes Lions – Silver – Design – Planetary Guardians
Cannes Lions – Shortlisted – Digital Craft – Planetary Guardians
Cannes Lions – Shortlisted – Radio – Planetary Guardians
Cannes Lions – Shortlisted – Industry Craft – Planetary Guardians
Cannes Lions – Shortlisted – Sustainable – Planetary Guardians
Cannes Lions – Shortlisted – Social – The Vulva Spaceship
Cannes Lions – Shortlisted – PR – The Vulva Spaceship
Cannes Lions – Shortlisted – Lions For Change – Vulva Spaceship
Cannes Lions – Shortlisted – Outdoor – The Inspiring Billboards
Cannes Lions – Shortlisted – Digital Craft – Old Animal Farms
Eurobest – Shortlisted – Design – Kia Instrument
Eurobest – Shortlisted – Social Influencer – The Vulva Spaceship
Eurobest – Shortlisted – Award for Change – The Vulva Spaceship
The Drum Chipshop Awards – Grand Prix – The Spoiler Billboard
ADC Europe – Grand Prix – The Vulva Spaceship
ADC Europe – Silver – Production Design – Kia Instrument
ADC Europe – Silver – Billboard – The Spoiler Billboard
ADC Europe – Bronze – Product Design – Kia Instrument
ADC Europe – Bronze – Design – Daddy Magazine
ADC Europe – Bronze – The Inspiring billboard
D&AD New Blood – Wood Pencil – Drop The Joss
D&AD New Blood – Wood Pencil – Hikikomori Stereotypes
Graphis- Platinum – Interactive – The Invisible Museum
Graphis – Gold – Animation/ Film – The Spoiler Billboard
Graphis – Silver – Design – The Miller Beer
Graphis – Silver – Advertising – We Are Asian
Webby Awards – Nominee – Hikikomori Stereotypes
Muse Creative Awards – Gold – The Spoiler Billboard
Lüzer’s Archive – Student of the year
— WORK EXPERIENCE
FCB Chicago, 2023 — Present
AKQA Bloom Miami, 2022-23
Innocean Berlin, 2021
Dentsu Dubai (Freelance), 2020
Dentsu Bangkok, 2018-19
Internship
Droga5 New York, 2021
GUT Miami, 2020
I am authorized to work in the United States;
no visa sponsorship required.
— Selected Clients
Coca-Cola, Stella McCartney,
Nike, Hidden Valley Ranch
Hyundai, Kia, Notco, Popeyes
Airbnb and Planetary Guardians
— Speaker / Jury
Future Lions Cannes – Judge
Ciclope Awards Berlin – Grand Jury
Lebook Chicago – Jury
AAF Miami – Media Chair
The One Club Portfolio – Reviewer
PHNX Awards – Jury
Miami Ad School – Guest Lecture
Forward Festival Hamburg – Speaker
— Selected Press
Forbes, The New York Times,
Bored Panda, The Times London
Dazed, Highsnobiety, Vogue,
Paper Magazine and The Late Show
with Stephen Colbert, Adweek, AdAge,
The Drum and Campaigns of the world.