Rainbow washing, as defined by Urban Dictionary, is: “The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks… in order to indicate progressive support for LGBTQ equality but with a minimum of effort or pragmatic result.”

During June, companies that engage in rainbow washing will transform into colorful hubs, with bright, rainbow versions of their logo on social media without paying (or underpaying) the queer talent involved. To address this, we created queer-cloud.com, the first online database where companies can find and hire queer talent from all creative fields. This helps queer creatives gain visibility and encourages companies to be more inclusive beyond Pride Month.
This database exists because we exist. Ready to be hired by a corporation is genuinely supportive of the LGBTQI+. Hopefully we will see less rainbow-washing campaign coming out next year and many years to come.

Created with: Hila Narducci and Lennert Schrader