In celebration of the one-year anniversary of Popeyes Louisiana Kitchen’s popular chicken sandwich, this campaign is counting down to the end of a crazy year, 2020 with a hopeful message anyone can relate to like: “Y’all…college football postponed? Music festivals canceled? Music festivals virtual? Favorite app getting banned? At least we still have the sandwich!” We did this via the Ball Drop billboard in Manhattan Time’s Square noting the days, hours, minutes and seconds left until 2021.