COCA COLA RETURNABLES
Coca-Cola wants to persuade people to protect the planet by purchasing the new returnable bottles. With the returnable, consumers will be able to return the empty bottle after they finish drinking, and get a discount on their new Coca Cola of choice.
We created an online videos following the story of a returnable bottle and the different lives it lives as it goes from one hand to another. Each time the bottle is passed we use different transitions and illustration styles to represent a new person, a new story, and a new life.
Client: Coca Cola / Agency: AKQA Bloom
Agency: AKQA Bloom
Executive Creative Director: Jean Zamprogno, Fernando Pellizzaro
Creative Director: Rodolfo Fernandes
Account Director: Silvia Brihy
Stategy Director: Emma Riley, Gustavo Zilles
Producer: Estela Pereira
Project Manager: Eduardo Chijo
PR: Lais Pereira
Creatives: Seine Kongruangkit, Giovanna Ribeiro Pereira,
Alexa Bortz, Sera Takata, Patrick Chase
Production: Le Cube