Seine Kongruangkit — art director

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GENERATIONS OF RETURNABLES

Younger generations are now fascinated by the classic old trends, and there’s more to boomer culture that young adults should adopt. In Chile, boomers are the primary participants in returnables, a practice ingrained in their lives since youth with glass bottles. Who better than the original returnable enthusiasts to reintroduce it to today’s generation?

 

Client: Coca Cola / Agency: AKQA Bloom