Technology was originally designed to enhance human life, yet as our interaction with it has developed, the same interfaces intended to facilitate this experience have become cumbersome. In numerous instances, technology has become an obstacle to our fundamental human purposes. Therefore, Humane is pioneering computing device crafted to amplify the human experience.
Humane believes in building innovative technology that feels familiar, natural, and human. Technology that improves the human experience and is born from good intentions, with a product that puts us back in touch with ourselves, each other, and the world around us.
With this launching campaign, AKQA Bloom aims to show Humane’s role in transforming the User Experience back into the Human Experience.
Year: 2023 / Role : Art Director
Client: Humane / Agency: AKQA Bloom