Together with the launch of the new Kia branding that aims to inspire through movements. We created the world’s first visual campaign that’s scientifically designed to inspire viewers. A series of visuals were developed in collaboration with neuroscientists and an art collective, Marshmallow Laser Feast. The team tracked the movements of different natural elements such as sand shifting, ocean waves, and the movement of dance. The fractal patterns created by these movements were used to develop neuroaesthetic animations.