Kia introduces its new brand positioning: Movement that inspires. The concept behind it is that whatever Kia does, every consumer touchpoint, and every product it creates is there to inspire you. To inspire Kia’s audience further we collaborated with artists and neuroscientists to create ideas that are scientifically proven to inspire people. Including a digital OOH campaign inspired by movements in nature, as well as a new sound logo and brand instrument.

The track “Every Single Move,” perfectly captures Kia’s philosophy that “movement inspires ideas” by reminding us that “nothing truly great ever came from standing still”. Renowned music video director, Courtney Philips, brought the track’s message to life in this music video.