In crafting the brand positioning and visual identity for Planetary Guardians, we recognized the profound influence of Earth on our society and climate. Amidst the complexity and beauty of our planet, significant changes often go unnoticed by audiences who struggle to discern credible voices. The solution was to amplify the most crucial voice – the Earth’s. Beyond traditional design, we collaborate with Aza Raskin’s Earth Species Project, and come up with a visual identity featuring logos powered by the Earth’s voice. Leveraging machine learning with nature’s sounds, the design transforms them into 3D shapes, creating hero logos that represent the Great Barrier Reef, the Amazon Rainforest, and the Arctic tern. 

*Watch with sound on*