Seine Kongruangkit — art director

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The epic life of a world-class automobile designer, jammed into three minutes of Dada. How can you briefly describe Peter Schreyer, one of the most influential car designers of our time? Well, for starters, you must know he’s fascinated by Dadaism, he loves Jazz, he was involved in the design of more than 160 cars – and a little-known fact – he excels at baking an astonishing Käsekuchen. So, when the time came to celebrate his impressive career, there was no doubt. We had to go Dada. And nobody was more fit for this style of creative filmmaking, distinctive visuals, and narrative structure than Dutch director Johan Kramer


Client: Hyundai / Agency: Innocean Berlin

To complement the launch of Roots andWings – a book about his life and work – we developed a short film that opens in the exact place where Peter got the call to join Kia. The film ventures into his life and cultural legacy at Hyundai, by following a conversation between him and a narrator.

Because, you know, not every day you get to diveinto the mind of the man who reimagined a car brand and left a mark on history in the process. But when we got the call, oh man, were we ready.

Agency: Innocean Berlin 

Chief Creative Office Europe: Gabriel Mattar 

Creative Director: Shelley Lui 

Creatives: Seine Kongruangkit, Giovanna Ribeiro Pereira, Javier Granados 

Director: Johan Kramer 

Graphic Design & Animations: FromForm 

Editor & Special Effects: Camille Boumans 

Music: Sounds by Thomas 

Color Grading: Delfina Mayer 

Production Company: Trigger Happy Productions Berlin 

Producers: Stephan Vens, Klaus Charbonnier, Lisa Mehling

Awards: The One Show / Merit