The epic life of a world-class automobile designer, jammed into three minutes of Dada. How can you briefly describe Peter Schreyer, one of the most influential car designers of our time? Well, for starters, you must know he’s fascinated by Dadaism, he loves Jazz, he was involved in the design of more than 160 cars – and a little-known fact – he excels at baking an astonishing Käsekuchen. So, when the time came to celebrate his impressive career, there was no doubt. We had to go Dada. And nobody was more fit for this style of creative filmmaking, distinctive visuals, and narrative structure than Dutch director Johan Kramer
To complement the launch of Roots andWings – a book about his life and work – we developed a short film thatopens in the exact place where Peter got the call to join Kia. The film venturesinto his life and cultural legacy at Hyundai, by following a conversation betweenhim and a narrator.
Because, you know, not every day you get to diveinto the mind of the man who reimagined a car brand and left a mark on historyin the process. But when we got the call, oh man, were we ready.
Agency: Innocean Berlin
Chief Creative Office Europe: Gabriel Mattar
Creative Director: Shelley Lui
Creatives: Seine Kongruangkit, Giovanna Ribeiro Pereira, Javier Granados
Director: Johan Kramer
Graphic Design & Animations: FromForm
Editor & Special Effects: Camille Boumans
Music: Sounds by Thomas
Color Grading: Delfina Mayer
Production Company: Trigger Happy Productions Berlin
Producers: Stephan Vens, Klaus Charbonnier, Lisa Mehling
Awards: The One Show / Merit